Audience Measurement Reports

Last Updated:May 1, 2026

Audience Measurement Reports show you how your viewers are engaging with your content — including view counts, total time viewed, and peak viewership. Use these reports to evaluate the performance of individual shows and live streams over a date range you define.

Reflect Required

Audience Measurement Reports are only available for customers using Cablecast Reflect or Reflect+.

Audience Measurement Video Walkthrough

Accessing Audience Measurement Reports

To open Audience Measurement Reports, go to Tools → Reporting → Audience Measurement.

The Cablecast Reporting page with Audience Measurement highlighted, showing all five report types listed with descriptions.

Configuring Your Report

Before generating a report, choose your stream type, chart type, chart display, and date range.

Stream Type

Use the Stream Type selector to filter results by content type. Choose from:

All — includes both VOD and live stream data
VOD — shows Video on Demand (VOD) content only
Live — shows live stream content only

The Audience Measurement report configuration area, showing the Stream Type dropdown open with All, VOD, and Live options, alongside the Chart Type and Chart Display dropdowns.

Chart Type

Use the Chart Type selector to choose how your data is displayed. Audience Measurement offers two chart types:

Bar Chart — displays data as bars for the selected date range. Hover over any bar to see more detailed information about that item.
Time Series — plots data as a line graph over time. Hover over any point on the graph to see details. You can also select or deselect individual shows or streams using the list to the right of the graph to focus on specific items.

Chart Display

Use the Chart Display selector to choose which metric the chart shows. The options available depend on which chart type you have selected:

Bar Chart supports: Time Viewed, Viewer Count
Time Series supports: Time Viewed, Viewer Count, Peak Viewer Count

Note: Peak Viewer Count shows viewership in 24-hour periods, even for live streams, when the report date range spans more than one day. For single-day ranges, live stream data is broken down into 30-minute intervals.

The Audience Measurement report configuration area, showing the Chart Type dropdown open with Bar Chart and Time Series options.

Date Range

Use the Date Range fields to set the start and end dates for your report. Select the calendar icon next to either field to navigate to a specific date.

Reading the Report

Once your report is configured, the chart displays your data. A summary row at the top of the results shows totals for the selected date range: VODs Viewed, Live Streams Viewed, Views, and Total Time Viewed.

Below the chart, the VOD / Live Stream Breakdown table lists each item with:

Type — VOD or Live Stream
Total Views
Total Time Viewed

The Audience Measurement report results page showing summary statistics at the top — VODs viewed, Live Streams viewed, total Views, and Total Time Viewed — and the breakdown table below listing each item with its type, total views, and total time viewed.

Select ► next to any item to expand it and see individual view sessions:
- VOD items show view sessions in 24-hour intervals. View counts display at 12:00 AM for each day.
- Live stream items show view sessions in 30-minute intervals.

The Audience Measurement breakdown table with the first item expanded, showing individual view sessions by date with views and time viewed for each day.

Exporting Report Data

To save your report data, select Save Data as CSV. This exports the Audience Measurement Report to a comma-separated values (CSV) file that you can open in a spreadsheet application.

Summary

Audience Measurement Reports help you track how your content is performing across VOD and live streams. Configure your stream type, chart type, and date range to focus on the data that matters to you, then expand individual items in the breakdown table to review specific view sessions. Use the CSV export to save or share your findings.